| Publications |
Publications of Dennis Herhausen |
| Main Focuses |
- Social Media Management
- Customer Journeys and Customer Experience
- Digitale Transformation
- Multichannel Management
- Change Management
|
| Education |
- Private Lecturer HSG (Universität St. Gallen)
- Dr. oec HSG (Universität St. Gallen)
- Master of Business Administration (Universität Wuppertal, Universidade Tecnica de Lisboa, Universidade Nova de Lisboa)
|
| Professional Career |
- Associate Professor, KEDGE Business School
- Visiting Professor, St. Gallen Institute of Management in Asia
- Assistant Professor, University of St. Gallen
- Project Leader, University of St. Gallen
- Visiting Researcher, Cardiff University
- Research Assistant / PhD-Student, University of St Gallen
- International Marketing and Sales, Katjes Fassin GmbH
- Trainee and Consultant, BECK UND CONSORTEN
|
| Teaching Activities |
- Digitalization and Customer Centricity (SIM-Master)
- Marktorientierte Unternehmensführung (Master in Unternehmensführung, German)
- Strategische Herausforderungen im Marketing (Master in Unternehmensführung, German)
- Applied Research Projects (Marketing Master)
- Marketing (Bachelor)
- Executive Education (various topics)
|
| Affiliations |
- Verband der Hochschullehrer für Betriebswirtschaft e.V. (VHB)
- American Marketing Association (AMA)
- Academy of Management (AoM)
- European Marketing Academy (EMAC)
- Strategic Management Society (SMS)
|
| Awards |
- Rigour & Relevance Research Award 2016, Swiss Academy of Marketing Science
- GFF Research Grant (University of St. Gallen): "Customer Relationship Management in Social Media"
- Best Paper Award at the International Network of Business and Management Journals (INBAM), Track "Journal of Managerial Psychology"
- Co-Track Chair "Marketing Strategy and Management", 2014 Global Marketing Conference (Global Alliance of Marketing & Management Associations)
- Co-Track Chair "Marketing Strategy and Marketing Management", 2013 AMA Summer Marketing Educators’ Conference (American Marketing Association)
- SRF Research Grant (Strategic Management Society)
- GFF Research Grant (University of St. Gallen): "Identifying Strategy Process Pitfalls: A multi-level, multi-source, longitudinal Study of Customer-Centricity Implementation"
- SNF Research Grant (University of St. Gallen)
|
| Editorial Board |
Marketing Review St. Gallen |
| Additional Information |
. |